Built by KleinConversion Optimization
More customers from the traffic you already have.
We track what visitors do, fix what loses them and test until every page sells harder, so you grow without spending more on ads.
How we work
Find the leaks, fix them, prove it.
No guessing. Our method is simple: watch real behaviour with heatmaps and session recordings, form a clear hypothesis, A/B test it, then measure against revenue, not vanity metrics.
Behavioural analysis
We set up clean tracking plus heatmaps and session recordings (Microsoft Clarity) and watch exactly where visitors hesitate, rage-click and drop off.
Hypothesis & priorities
From the data we write clear hypotheses, weak headlines, slow pages, confusing checkout, and rank them by likely impact on revenue.
A/B test the fix
We rebuild the key moments, copy, layout and UX, then run a hypothesis-driven A/B test so the winner is proven, not guessed.
Measure & report
A clear monthly report tied to revenue: conversion rate, what we changed, what won and how many more customers it brought.
What's included
Turn more of your visitors into customers.
Heatmaps & session recordings
We watch real visitor behaviour with heatmaps and session recordings (Microsoft Clarity) to see what people actually do, not what we assume.
Hypothesis-driven A/B testing
Every change starts as a hypothesis and is proven by an A/B test, measured against revenue, not clicks or guesswork.
Landing page optimisation
We sharpen the messaging, hero, offer and CTA on your landing pages so more visitors take action.
Product & checkout flow
We remove friction in product pages and the checkout, the steps where most sales quietly leak away.
Lead funnel optimisation
Shorter forms, clearer steps and stronger calls to action so more enquiries reach you and fewer drop out.
Revenue-based reporting
Plain language reports on conversion rate and revenue, and a backlog of the next experiments to run.
Good to know
Questions, answered.
What exactly is conversion optimization?
Getting more customers from the visitors you already have, by fixing what stops them buying or enquiring. We use behavioural analysis, hypotheses and A/B testing rather than opinions.
What tools do you use?
Heatmaps and session recordings (Microsoft Clarity) to see real behaviour, analytics for conversion tracking, and A/B testing to prove which version wins.
What can you optimise?
Landing pages, product and checkout flows, and lead funnels, the places where visitors decide to buy, book or enquire, or quietly leave.
How do you know what to change?
We watch real behaviour with heatmaps and recordings, write a clear hypothesis, then A/B test it and measure against revenue. We do not guess.
Do I need a lot of traffic?
It helps, but even modest traffic benefits from clearer pages, faster load and better calls to action. With less traffic we lean more on behaviour analysis and UX fixes than on long A/B tests.
Is this a one-off or ongoing?
Both work. A one-off cleanup helps fast; ongoing testing keeps finding the next win month after month, each one measured against revenue.
We practise what we preach. Easy Move by Klein is rated 5.0 on Google, built and run by us. The same playbook we use to grow ourselves, we use for you.
See our workEasy Move by Klein
Built & run by Built by Klein
Convert more
Get more from the visitors you already pay for.
Share your site and traffic. We will show you where you are losing customers and how to win them back.
What can we help you with?
Pick everything you need — choose more than one.